A) Its products use to be popular among overseas consumers.
B) Its expansion has caused fierce competition in the snack marker.
C) It gives half of its annual profits to its parent company.
D) It needs to turn to the word market for development.
23. One of the assumptions on which Frito-Lay bases its development strategy is that
________.
A) consumers worldwide today are attracted by global brands
B) local brands cannot compete successfully with American brands
C) products suiting Chinese consumers’ needs bring more profits
D) products identified as American will have promising market value
24. Why did Riskey have the Frito-Lay logo redesigned?
A) To suit changing tastes of young consumers.
B) To promote the company’s strategy of globalization.
C) To change the company’s long-held marketing image.
D) To compete with other American chip producers.
25. Frito-Lay’s executives claim that the promoting of American food in the
international market ________.
A) won’t affect the eating habits of the local people
B) will lead to economic imperialism
C) will be in the interest of the local people
D) won’t spoil the taste of their chips
Passage Two
Questions 26 to 30 are based on the following passage.
In communities north of Denver, residents are pitching in to help teachers and
administrators as the Vrain school District tries to solve a $13.8 million budget shortage
blamed on mismanagement. “We’re worried about our teachers and principals, and we
really don’t want to lose them because of this,” one parent sail. “If we can help ease their
financial burden, we will. “
Teachers are grateful, but know it may be years before the district is solvent (有综合
能力的). They feel really good about the parent support, but they realize it’s impossible
for then to solve this problem.
The 22,000-student district discovered the shortage last month. “It’s extraordinary.
Nobody would have imagined something happening like this at this level,” said State
Treasurer Mike Coffman.
Coffman and district officials last week agreed on a state emergency plan freeing yp
a $9.8 million loan that enabled the payroll (工资单) to be met for 2,700 teachers and
staff in time for the holidays.
District officials also took $1.7 million from student-activity accounts its 38 schools.
At Coffman’s request, the District Attorney has begun investigating the district’s
finances. Coffman says he wants to know whether district officials hid the budget
shortage until after the November election, when voters approved a $212 million bond
issue for schools.
In Frederick, students’ parents are buying classroom supplies and offering to pay for
groceries and utilities to keep first-year teachers and principals in their jobs.
Some $36,000 has been raised in donations from Safeway. A Chevrolet dealership
donated $10,000 and forgave the district’s $10,750 bill for renting the driver educating
cars. IBM contributed 4,500 packs of paper.
“We employ thousands of people in this community,” said Mitch Carson, a hospital
chief executive, who helped raise funds. “We have children in the school, and we see
how they could be affected.”
At Creek High School, three students started a website that displays newspaper
articles, district information and an email forum (论坛)。 “Rumors about what’s
happening to the district are moving at lighting speed,” said a student. “We wanted to
know the truth, and spread that around instead.”
26. What has happened to the Vrain School District?